Mike Kim

Magic Words:

The Art Of Using Persuasion, Psychology, And Nuance In Your Copy

Grab my slide deck and an additional bonus resource with even more copyhacks to increase engagement, conversion, and enrollment.

The Brain Revolution
Story Brand
The John Maxwell Team
Catalyst
Desert Financial Credit Union
Story Brand
Catalyst
The John Maxwell Team
The Brain Revolution
Desert Financial Credit Union

How can we market in a way that's tasteful, compelling, and effective, especially when so much copy seems like a Frankensteinian copy-and-paste job?

At its core, the purpose of marketing is to persuade. Whether we want someone to check out our website, apply for enrollment, join an email list, or double-tap an Instagram post, we're all trying to persuade people to take a particular action.

The key is to tap into the Four Basic Premises of Writing. They are:

  1. Clarity

  2. Brevity

  3. Simplicity

  4. Humanity

One of the greatest tragedies in marketing today is that swipe files (and yes, AI) have sucked the art, skill, and nuance out of marketing. It’s hard to be compelling when your content reads like it’s been regurgitated from one organization to the next.

The phrases in this guide will smooth out the bumps, sweeten your tone, and reintroduce a bit of humanity into what would otherwise be cliché copy.

Use liberally.

Mike Kim Hand Up

About Mike Kim

Mike Kim is a marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this:

Marketing isn’t about closing a sale, it’s about opening a relationship.

When we get this part of marketing right, results follow. Our team has used this same approach to serve today’s most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD.

Mike is also the author of the Wall St. Journal bestselling book, You Are the Brand. He has spoken at industry leading events such as Social Media Marketing World, Podcast Movement, Agents of Change, and Tribe Conference. He has been featured in globally recognized publications such as Entrepreneur and Inc.

Magic Words:

The Art Of Using Persuasion, Psychology, And Nuance In Your Copy

Grab my slide deck and an additional bonus resource with even more copyhacks to increase engagement, conversion, and enrollment.

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