The whole point of your About Page is to open up a relationship with your readers and how you can serve them. Here's a simple formula...
1. Tell Me What Your Business Is About
Make sure to highlight the topics you address or problems you solve.
2. Tell Me When To Expect Content
Use this opportunity to make readers anticipate future updates.
3. Tell Me How To Subscribe Or Opt-In
Grow your email list by providing a free resource connected to your expertise.
4. Tell Me What Content To Engage First
Point readers to your best content first and make a strong first impression.
5. Tell Me Your Story (But Not Too Long)
Share your personal story so people can get to know you better.
About Mike Kim
I’m Mike Kim, a brand strategist and direct response copywriter. My core philosophy of marketing is this:
Marketing isn’t about closing a sale, it’s about opening a relationship.
Yes, I know this is YOUR about page, and you may feel compelled to tell everyone your story — but your readers don’t care as much as you think they do. People don’t really care about your story; they care about what your story can do for them.
Grab this free resource and level-up your personal brand marketing results today.